Rebecca Evans AM, Assembly Member for Gower, has supported the Tesco Neighbourhood Food Collection by joining staff collecting food donations for the Trussell Trust and FareShare at the Pontarddulais store.
Buying an extra product or two doesn't add too much to the bill, but can make a huge difference to struggling families in the area. Shoppers at the store in Bont were handed a list of long life food items needed by local food banks.
Rebecca Evans AM said: "Times are tight for many people at the moment, but despite this the generosity of shoppers here has been amazing.
"There should be no need for anyone to have to rely on food banks, but in these difficult times I am very glad that they are there."
Donations can be made year round. Pontarddulais is one of many 600 stores with a permanent collection point.